About Rachit Dayal - Profile & Bio

My name is Rachit Dayal. I’m a Singapore-based Trainer & Consultant specializing in Web Content, Online Communications & Internet Marketing. I help businesses attain the skills, attitudes & strategies required to get more sales from their websites.

I’m a Google Certified Advertising Professional (click here to verify) and have over four years of experience in Online Communications, Web content development, Internet marketing strategy, Website analysis/design, Pay per click marketing, Search Engine Optimization & Sales Copywriting.

I’ve managed over S$100,000 of spending in search advertising, achieved top 10 positions for several competition keywords for my clients and these clients’ have gotten over S$2 million of online product sales as a direct result of my work.

Past Achievements

I’ve had the pleasure to worke on several projects here are some of the fun highlights:

  • Led the marketing efforts of a USA-based startup. The company’s website I created sold over S$2 million of products in less than 2 years.
  • Re-designed the website of a popular Singapore-based high-tech startup. Doubled the website’s sales conversion rate to 4% within two months.
  • Optimized the Google AdWords campaign of a product website and improved the Click-Through-Rates 500%, doubled the conversion rate and reduced the Cost Per Acquisition by 60%.
  • Managed large pay per click campaigns of up to 4000 keywords, spread across 13 countries and generating over 500,000 ad views each night.

Education

I was born and grew up in India - completed my school education in Bangalore, the IT capital of India. I come from a large family of IT specialists & teachers who’ve always nurtured a fun & loving environment for me at home.

When I first started my University education at the National University of Singapore, my chosen area of focus was Computer Science. Pretty soon though, I realized that my real love was in Entrepreneurship & Marketing.

In pursuit of these passions, I took a 1-year hiatus from studies to work in the United States and study at the University of Pennsylvania. I was fortunate to be selected into the prestigious NUS Overseas Colleges Program in Philadelphia, USA.

After much huffing and puffing, I graduated from the National University of Singapore in 2005, with a major in Computer Science (Hons) and a minor in Entrepreneurship.

Since then, I’ve taken a keen focus in understanding how the minds of online consumers work. In pursuit of that answer, I’ve spent hundreds of hours practicing mind sciences such as NLP, modelling, hypnosis and life coaching.

The Difference - Master Practitioner of NLP

I’m a Master Practitioner of NLP (neuro linguistic programming) certified by Dr Richard Bandler, the co-creator of NLP. As a NLP student & practitioner for the last three years, I bring this unique competency to the field of Online communications, Web content & Internet Marketing.

Similar to psychology, NLP is a science of how the human mind works and how we communicate with other people. I think I’m one of the handful of people in the world who apply this vast science into understanding online prospects and what is expected from web content/communications.

And that results in a much deeper understanding of businesses and their customers. This way, by understanding and envisioning the customer relationship in the beginning, it saves clients from hundreds of needless experiments in the long term.

I think it is this highly technical background in NLP (Neuro Linguistic Programming) & modelling that differentiates me from any run-of-the-mill Website Designer. This training & experience allows me to uniquely understand your customers and competitors, and out-think them both.

Services - What I Do

I works with everyone in an organization that can play a role in Online communications & marketing. When I’m working with a client, you’ll find me conducting strategy consulting sessions with top management and skills trainings with middle management and all other staff - within a space of hours.

My goal is this - To help you get a powerful website, and to use that website to increase your revenue. And I’m happy to work in any capacity to get that done with my clients.

I provide strategy consulting & skills training in the following areas: -

  • Online communications strategy
  • Web content & customer communications vision
  • Google AdWords & Pay per click advertising
  • Search engine optimization
  • Website testing with Google Website Optimizer
  • Site & Home page design
  • Website usability analysis
  • Blog, Video & Email marketing

Clients - Who I Work With

I like to work with clients who are excited about online marketing and the difference it can make to their branding, communications & sales. My clients are usually keen to try new content strategies and committed to taking enough action to see the ROI in their marketing investment.

I usually work with clients who run websites in one of these categories:

  • B2C Product Companies
  • B2B Service Companies

On The Lighter Side …

I’m a strong believer in maintaining a healthy balance between business life, personal growth & giving back to others. Here are some of the other things I spend my time in:

  • As a budding author, I’ve penned two books. I enjoys writing & speaking on topics involving Health (Natural Healing, Trance & Hypnosis), Happiness (Managing today’s busy life & stress) and Online Communications/Marketing (Website Communications, Lead Conversions & PPC Advertising).
  • As the President of Raintree Toastmasters Club and a pretty prolific speaker, trainer, evaluator and mentor in the voluntary Toastmasters community, I get the chance to lead people into confident public speaking and better communication skills.
  • As a Hypnotherapist, I get the opportunity to help people suffering from mental and physical ailments. My background in hypnosis also allows me to guide people into higher levels of productivity by tapping into their subconscious minds.
  • As a life coach, I volunteer to guides people who are looking for higher levels of awareness and personal success in their careers, marriages, health, communication skills & charisma.

Contact Me For A Conversation

Every business is unique and no cookie-cutter program can work effectively in every business. The only way to truly understand the role of Online marketing in your organization is to give it some thought together.

I absolutely love Online marketing & websites and enjoy creating new online entities and tracking the success stories that result from my work. If you think there’s a chance we can work together, then please drop me an email at Rachit@RachitDayal.com and we can chat further.

If you think there is a way in which my Online Marketing services can help your organization, then contact me by email or phone.

Email: Rachit @RachitDayal.com
Phone: +65 94896814