Work Process – What I Do
My goal is to get your business more sales from your website. And despite what most marketing gurus would have you believe, this is a lofty goal. Like any good marketing campaign, starting/optimizing a marketing campaign involves several steps like:
- Strategizing the Big picture ,
- deciding Website Llayout,
- picking Site Aesthetics,
- writing Sales Copy,
- Publishing web content,
- Search Engine Optimization,
- Google Adwords,
- Social media marketing like Facebook
- … and much much more.
Clients – Who I Work With
I like to work with clients who are excited about online marketing and the difference it can make to their branding, communications & sales. My clients are usually keen to try new content strategies and committed to taking enough action to see the ROI in their marketing investment.
I usually work with clients who run websites in one of these categories:
- Technology Consumer Products – Software or Hardware Sales
- Technology Business Services – Software companies, Web hosts and anyone else who sells to businesses
- Information Product Businesses – If you run an information blog, article website, sell a book, audio programs
- Personal Development Services – If you sell hypnotherapy, coaching or development services or seminars
How I work with Teams & Individuals
Sometimes I do these things myself. Sometimes I outsource parts of them. For most small and medium sized projects, I’ll also train staff in your company to pick up these skills and continue maintainence them in-house. And to that end,I work with everyone in an organization that can play a role in Online communications & marketing.
When I’m working with a client, you’ll find me conducting strategy consulting sessions with top management and skills trainings with middle management and all other staff – within a space of hours.
My goal is this – To help you get a powerful website, and to use that website to increase your revenue. And I’m happy to work in any capacity to get that done with my clients.
Services, Consulting & Training in these Areas
I provide strategy consulting & skills training in the following areas: -
- Online communications strategy
- Web content & customer communications vision
- Google AdWords & Pay per click advertising
- Search engine optimization
- Website testing with Google Website Optimizer
- Site & Home page design
- Website usability analysis
- Blog, Video & Email marketing