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Online Marketing

So Much Trouble Installing Dell ST2310 Monitor! Can anyone help?

Feb 13th, 2010 | By | Category: Personal Stories, Technology Brands

This is an open post looking for help – I’ll lay out the specifications of the problem I’m facing, and hopefully the SEO friendliness of this site will bring over some help
I own a Dell Inspiron 13 laptop (Inspiron 1320 laptop, 4GB RAM, Core 2 Duo 2.4 Ghz, ATI Radeon HD 4330 graphics [...]



Interviewed by two great bloggers!

Apr 6th, 2009 | By | Category: Website Branding

Last week, I met and interviewed with two great bloggers.
First, Andrew Wee and I recorded a great little session on SEO Singapore during his Friday podcast session. We spoke about Google AdWords Singapore latest changes, getting deep information out of Google Analytics Consultant and my formula for web conversion. Listen to Andrew’s Friday Podcast [...]



The New AdWords Interface 3.0 – 7 things I Like About It & 5 Things I Don’t!

Mar 26th, 2009 | By | Category: Analytics & Testing, Google AdWords, Motivation, News & Updates, NLP, Website Branding

Google AdWords is making huge changes under the hood as we speak. A few minutes ago, they announced a brand new interface at the SES NY. It’s been in internal testing for several months, and some agencies in the UK have been testing it since Feb. It’s Ajaxy, and very much like the desktop software [...]



I’m now an Qualified Analytics Individual!

Mar 25th, 2009 | By | Category: Entrepreneurship, Google Analytics, News & Updates, Online Marketing, Personal Stories, This Site, Website Branding

Okay, time to congratulate me – I just got another certification from Google! (Okay, if you’re not my biggest fan – the first one was the AdWords Qualification back in 2005)
I’m now a Qualified Analytics Individual, which basically means I’ve gone through a pretty rigorous training to set up, understand and analyze Google Analytics for [...]



Awesome Google Marketing Boot Camp!

Mar 9th, 2009 | By | Category: Analytics & Testing, Conversion Strategies, Copywriting, Email Marketing, Google AdWords, Google Analytics, MSN AdCenter, News & Updates, Online Marketing, Pay Per Click, Search Optimization, Testing & GWO, This Site, Website Branding, White Papers & Reports, Yahoo Overture

Here’s a long-delayed update on the Google Marketing Boot Camp we wrapped up 10 days ago. It was an intense 2 day event (25th & 26th Feb 09) where we had 8 very smart marketers sitting down and working on their biggest online marketing challenges.

We had every kind of business in there – from affiliate [...]



Celebrating 3 Years in Business & 5 Years in Online Marketing!

Jan 24th, 2009 | By | Category: Entrepreneurship, News & Updates, Personal Stories, This Site, Website Branding

January 2009 was an anniversary for two important things – the 5th anniversary of my entry into Online Marketing – and the 3rd anniversary of setting up my consulting & services business.

This is a special post to recount my journey from 2004 till today – and thank my clients – the people whose trust made it possible for me to come so far and continue loving what I do.

Continue Reading here



Do You Do Facebook Advertising?

Aug 16th, 2008 | By | Category: Online Marketing, Pay Per Click, Technology Brands

Now, according to a study released by ComScore, Facebook has overtaken MySpace for the number 1 spot in social networking.Facebook is also the fastest growing social network – it’s rate of growth since last year has been about 150% … MySpace? A measly 3% …

Basically all the signs lead to Facebook advertising – it seems like it will be the hottest place after Google AdWords to advertise next …



Don’t Upgrade To WordPress 2.6 Yet!

Jul 15th, 2008 | By | Category: Copywriting, News & Updates, Technology Brands

A few hours ago, WordPress 2.6 was released as an official download on the wordpress website.
If you’ve a frantic WordPress user, then you’ll remember that WordPress 2.5 was released not too long ago (March 29th). That’s actually a fairly short upgrade cycle … but there are some welcome features …

There are some excellent updates to [...]



Yahoo’s A Fickle Girlfriend: Microsoft’s Dumped, Google’s Loved!

Jun 13th, 2008 | By | Category: Google AdWords, MSN AdCenter, News & Updates, Online Marketing, Pay Per Click, Technology Brands, Yahoo Overture

A few hours ago, Yahoo gave up on its talks with Microsoft and decided that a search deal with them wasn’t going to be worth it. Pretty expected reaction considering Microsoft had dumped Yahoo and refused to buy the business as a whole after Yahoo had acted all cheerleader like in the last negotiation.
So, guess [...]



Making A Site For An Artist

Jun 3rd, 2008 | By | Category: News & Updates, Online Marketing, Website Branding

A few days ago, I was called by someone who found out I was in the web business. She’s an offline graphic artist – A painter for those who speak english :) . Clearly, she was excited about having a website and told me she wanted to have a website to display her paintings online.

In this blog post, you’ll find how I figured out what she really wanted … and a screenshot of the final site.



Visiting Startup @ Singapore 2008

May 26th, 2008 | By | Category: Entrepreneurship, Online Marketing, Personal Stories, Technology Brands, Website Branding

Saturday was a very interesting day – I was judging business plans at Startup @ Singapore 2008. S@S is a business plan competition that allows young entrepreneurs to put their bright ideas into a plan, and if its good – earn about $30,000 in prize money to get it started.

In this article, you’ll find overviews of all the business plans I judged, and my own tips for what makes a competition-winning business plan (Hint – the criteria is quite different from a successful business).



Brand New Site People!

May 23rd, 2008 | By | Category: Copywriting, This Site, Website Branding, White Papers & Reports

Breaking News!

After spending three whole weeks building other people’s websites, it was finally time to upgrade my own site. I wasn’t able to upgrade it in most of May because of my ongoing website sale (there were hosted videos that I didn’t want to touch). But now that the sale is over, I can finally deploy the brand new site!

There are a lot more changes – and this allows me to add more stuff to the site – I’ve been dying to add all my free white papers, some free tools and some other goodies on the site. And this wide structure finally allows me to do that!

This weekend, I’ll be judging Startup@Singapore Business Plan competition – So expect to hear about that. Moreover, I’m just finishing designing 3 sites (and starting on 3 more) … so plenty of web design and wordpress tips coming up. Finally, all my old white papers on Web Design, Google AdWords and Usability are coming back online next week.



Microsoft Offers to buy Yahoo! for 44.6 billion!

Feb 1st, 2008 | By | Category: Google AdWords, MSN AdCenter, Technology Brands, Yahoo Overture

In my last post, more than six months ago … I had outlined a plan for Yahoo to slowly recover from its missteps.
Well, I didn’t see any of those steps happening. Instead, Terry Semel (the then CEO) was kicked out. As of January 31st 2008, he’s also been kicked out of the board of directors.
In [...]



Honey, it’s not working out … My humble experiences with Ubuntu Linux

Sep 17th, 2007 | By | Category: News & Updates, Personal Stories, Technology Brands

I’m a little heart-broken.
For the past 4 years I’ve been having an on-and-off affair.
There are moments when I’m attracted to her. (It’s usually when things are going bad with my regular love … then we experiment for a while and give “us” a shot).
Initially, she manages to dazzle me. Every time, she comes across with [...]



iPhone In Singapore?

Aug 28th, 2007 | By | Category: Personal Stories, Technology Brands

A few minutes ago, I was in one of my moods … you know, the ones in which you have a strange craving for the iPhone.

I knew it wasn’t coming to Singapore any time soon, but I figured I could spend some time on the Apple.com.sg site and get my fix on some other apple [...]



Google Buys FeedBurner … And A Step-by-step Plan For Yahoo To Recover From Its Missteps

Jun 2nd, 2007 | By | Category: Google AdWords, Technology Brands, Yahoo Overture

Just got a heads up from a source (actually it may be stale news by the time I actually get around to finishing this post). Google just bought the most popular RSS company – Feedburner!
Feedburner is the most popular way for blogs to publish their blogs and track its usage … and you can rest [...]



In the wise words of Perry Marshall …

May 7th, 2007 | By | Category: Conversion Strategies, Copywriting, Email Marketing, Entrepreneurship, Google AdWords, Pay Per Click, Technology Brands, Website Branding

If you wanna learn about selling with pure substance & ZERO HYPE, then you must know about Perry Marshall. Let me just cut things short and include 4 of his recent emails.
All Internet Marketers should be reading these emails – it’s an awesome lesson in selling without hype and storytelling (by the way, none of [...]



Hair Coloring – A Lesson In Customer Service

Apr 10th, 2007 | By | Category: Conversion Strategies, Entrepreneurship

I’m sitting here in a hair salon in Tanjong Pagar called Hair Graphics. My friend Dave’s getting his hair colored to a crazy brown (go get him ladies!).
But the important thing is this … as I sat down to hang out with him in his 1 hour lazy hair coloring session, the nice lady who [...]



Grrr … AdWords MCC Treats Me Like Shit!

Apr 9th, 2007 | By | Category: Google AdWords, Google Analytics, Testing & GWO

Google AdWords has a feature called My Client Center. Despite the American spelling of the word “centre” … I quite enjoy that tool.
You see, my life depends on AdWords. Most of my clients pay me to manage their AdWords accounts, maintain their Google Analytics system or test using Google Website Optimizer.
And google knows this, I’m [...]



Does My Ass Look Fat In This … Template?

Mar 24th, 2007 | By | Category: This Site, Website Branding

Hey ho.
Yet another month coming to an end, yet another template for my dear blog. But this time, it’s much more than a cosmetic template change (new name, new brand, new look, new experiments … more about that a little later).
Before that, here’re some updates from my life …
Life Updates (in no particular order)

I’m still [...]



Congrats Kloudiia – For An Awesome Book Launch!

Mar 23rd, 2007 | By | Category: News & Updates, Public Speaking, Romance, Website Branding

Just a quick note to congratulate my friend (and coach), Kloudiia – on her first book launch! I heard it went awesome dear … and I’m the whole world will soon be knocking on your door for love advice
Please check out Kloudiia’s very popular love blog – www.kloudiia.com



Even Celebrities Reply To Emails!

Mar 19th, 2007 | By | Category: Conversion Strategies, Entrepreneurship, Website Branding

Last week, something interesting happened.
Usually, I read a lot of blogs, I’m on a chosen few email lists and rarely personally email other bloggers & marketers.
But I do leave comments whenever I have interesting thoughts …
And recently two celebrities – Jeff Walker and Avinash Kaushik actually replied to my emails!
Avinash Kaushik of Occam’s Razor
First, I [...]



Stop Coming To My Blog!

Feb 27th, 2007 | By | Category: News & Updates, This Site, Website Branding

Go on … ask the question … “Rachit, why should I stop coming to your blog?”
I’ll tell you in a second, be patient little one!
Until then, here a little story.
Last week, Calvin dropped me a message saying my website looks weird in IE6 … that the whole side navigation actually appears at the bottom (!!!).
My [...]



Major MSN AdCenter Changes!

Feb 22nd, 2007 | By | Category: MSN AdCenter, Pay Per Click

Do you use MSN AdCenter?
Microsoft’s Answer to Google & Yahoo Ads
It is Microsoft’s answer to Google AdWords & Yahoo Search Marketing (formerly Overture) and the only way to show your text & graphic ads to MSN & Live search. Although it didn’t do too well with marketer mind-share in its first year … Microsoft has [...]



Another Scam?? – Free Internet Markrting Education

Feb 16th, 2007 | By | Category: Website Branding

Hahaha … OK, I just HAVE to blog about this (bad karma notwithstanding).
A few minutes ago, I was reading Andrew’s post about the “Borat of Internet Marketing” – a new youtube video featuring a dude who talked in strange english and gave lessons in marketing to his video viewers. The guy’s actual name was PV [...]



Hello E27 Singapore – version 4.0!

Feb 15th, 2007 | By | Category: Entrepreneurship, News & Updates, Personal Stories, Technology Brands, Website Branding

Today is E27.
In case you don’t know what that means, let me explain things a little bit to you. E27 stands for Entrepreneur 27, it’s an informal organization of enterprising young people who promise to change the world before 27.

Well, 27 is close to it anyway … we’re flexible enough to accept people around that [...]



Apple Marketing (for MacWorld 2007) … What Do They Have Up Their Sleeves?

Jan 9th, 2007 | By | Category: Entrepreneurship, Technology Brands

Apple’s always been a role model for innovative marketing – their interfaces are always clean and usable. Their products are always cutting edge and stable. And they follow the marketing concepts of branding and anticipation so well … that books have been written about them.
One of the things they do frequently is introduce new product [...]



Mi Casa, Su Casa!

Jan 5th, 2007 | By | Category: This Site, Website Branding

Hello and welcome to the brand new RachitDayal.com! If this is the only post you are seeing, then … Congratulations for being one of the first ones here!
I haven’t marketed the launch of the new website ANYWHERE (not even on my other sites) … so, you must’ve stumbled here just because you love me [...]



Great Websites With Badly Written Copy

Dec 27th, 2006 | By | Category: Conversion Strategies, Copywriting, Online Marketing, Website Branding

Was surfing the web and just found this great looking website. It looks pretty gorgeous. It gives out the details for a great party. Very enterprising – helping young fashion designers and mixing it up with a dating event.
The only problem? In all the graphics and prettiness they planned … they forgot to think about [...]



An Inconvenient Truth … A Review

Nov 21st, 2006 | By | Category: Online Marketing, Peace, Website Branding

Last night (before an evening of pool, cards & beer with the boys), I saw a movie.
An Inconvenient Truth … is a movie by Al Gore (the guy who was supposed to be America’s next President in 2000, remember?). Unlike all the recent politi-documentaries … this one was about something different.

This was a movie about [...]



Microsoft Firefox??

Nov 11th, 2006 | By | Category: Technology Brands

Just stumbled upon the most hilarious website! Some smart techie decided to guess what it would be like … if Microsoft bought over Mozilla’s Firefox browser.
This is the original firefox home page …

It’s hilarious … they’ve taken a wonderfully spartan home page of mozilla … and corporatized it with Microsoft’s official colours & look.
So check [...]



Funny funny wordpress …

Nov 6th, 2006 | By | Category: This Site, Website Branding

In case you haven’t noticed, I’ve been trying out different blog templates over the past month. I got kinda bored with the original theme that comes with wordpress and was hoping to find something better.
So, after 8 different templates I’ve settled on one that I like. (Even though some of my friends don’t like it [...]



The Coolest Road Trip Ever!

Sep 5th, 2006 | By | Category: Entrepreneurship, Happiness, Online Marketing, Website Branding

(And no, I wasn’t in it)
I just got an email in my inbox from Yanik Silver. Now, Yanik’s one of the most successful Internet Marketing gurus out there. And he deserves all the $$$ & family success he has.
What I didn’t know was that he was best bums with so many other famous people! He [...]



My One Week Anniversary …

Aug 13th, 2006 | By | Category: Personal Stories, Website Branding

It’s been an interesting week. Sometimes I feel excited & encouraged. Sometimes, I feel tense and stressed. But it’s been enriching.
Has it really been a week? … My dear …
Sobriety!
Yes, this last week I decided to get rid of my addiction … to the Internet.
Haven’t read a blog in a week.
Haven’t visited a forum in [...]



Yayyy! Finally done

Jul 18th, 2006 | By | Category: Copywriting

Last night, after 8 weeks of toiling … I finally finished writing a huge project. I can’t release too many details due to confidentiality, but it was a direct mail package … with two 9 page sales letters.
Pretty Cool, huh? Here’re some screenshots of my writing for you to gawk at …



My Business Week … (And the problem with info-marketing) …

Jul 8th, 2006 | By | Category: Copywriting, Entrepreneurship, Happiness, Online Marketing, Technology Brands, Website Branding

OK, this is the 2nd post about what’s been in my head this week. The first one was about my love life … this one is about my business life …
This week in my business
Again, this week had its ups and downs in this area.
First, I had several great meetings this week. Took a few [...]



Sex does sell!

Jul 2nd, 2006 | By | Category: Personal Stories, Romance, Website Branding

Ever heard of anyone using porn to sell clothes? Well, someone figured out a way to do that … check out www.sexpacking.com
The site has three explicit hardcore videos (gay sex, straight sex & lesbian sex). The sex vidz are very professionally edited (if you pay careful attention, even the song in the background contains the [...]



Google Checkout is Launched … Only in America!

Jun 29th, 2006 | By | Category: Online Marketing, Technology Brands

Well … we were hearing rumors for a long time. It was called GBuy, Google Buy and a whole other bunch of names. Finally a rival to PayPal is launched as Google Checkout (Google says there is no rivalry, but be serious now ).
It seems like a great e-commerce system … easy interface … [...]



How To Write A Good Non-Salesy Webpage that SELLS!

May 12th, 2006 | By | Category: Copywriting

I was just expanding my website and I wanted to add a few more pages to the site … but instead of just randomly typing it out, I now want to do it in an organized fashion.
So, just like all the marketing books I’ve read out there … I’m going to ask myself some questions, [...]



Random Rantings Post #1

May 11th, 2006 | By | Category: News & Updates, Personal Stories, Website Branding

Note To Reader – This was the absolute first post on my original blog (rachit.org) sometime in 2006. For nostalgia, I pulled it up from my old blog when I was banishing the blog … hope you read it and chuckle – My writing skills have come a long way
———————————————–
Why are you here?
Seriously, [...]