Google AdWords is making huge changes under the hood as we speak. A few minutes ago, they announced a brand new interface at the SES NY. It’s been in internal testing for several months, and some agencies in the UK have been testing it since Feb. It’s Ajaxy, and very much like the desktop software [...]
Analytics & Testing
Okay, time to congratulate me – I just got another certification from Google! (Okay, if you’re not my biggest fan – the first one was the AdWords Qualification back in 2005)
I’m now a Qualified Analytics Individual, which basically means I’ve gone through a pretty rigorous training to set up, understand and analyze Google Analytics for [...]
Here’s a long-delayed update on the Google Marketing Boot Camp we wrapped up 10 days ago. It was an intense 2 day event (25th & 26th Feb 09) where we had 8 very smart marketers sitting down and working on their biggest online marketing challenges.
We had every kind of business in there – from affiliate [...]
Google AdWords has a feature called My Client Center. Despite the American spelling of the word “centre” … I quite enjoy that tool.
You see, my life depends on AdWords. Most of my clients pay me to manage their AdWords accounts, maintain their Google Analytics system or test using Google Website Optimizer.
And google knows this, I’m [...]