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Google Analytics

I’m now an Qualified Analytics Individual!

Mar 25th, 2009 | By | Category: Entrepreneurship, Google Analytics, News & Updates, Online Marketing, Personal Stories, This Site, Website Branding

Okay, time to congratulate me – I just got another certification from Google! (Okay, if you’re not my biggest fan – the first one was the AdWords Qualification back in 2005)
I’m now a Qualified Analytics Individual, which basically means I’ve gone through a pretty rigorous training to set up, understand and analyze Google Analytics for [...]



Awesome Google Marketing Boot Camp!

Mar 9th, 2009 | By | Category: Analytics & Testing, Conversion Strategies, Copywriting, Email Marketing, Google AdWords, Google Analytics, MSN AdCenter, News & Updates, Online Marketing, Pay Per Click, Search Optimization, Testing & GWO, This Site, Website Branding, White Papers & Reports, Yahoo Overture

Here’s a long-delayed update on the Google Marketing Boot Camp we wrapped up 10 days ago. It was an intense 2 day event (25th & 26th Feb 09) where we had 8 very smart marketers sitting down and working on their biggest online marketing challenges.

We had every kind of business in there – from affiliate [...]



Grrr … AdWords MCC Treats Me Like Shit!

Apr 9th, 2007 | By | Category: Google AdWords, Google Analytics, Testing & GWO

Google AdWords has a feature called My Client Center. Despite the American spelling of the word “centre” … I quite enjoy that tool.
You see, my life depends on AdWords. Most of my clients pay me to manage their AdWords accounts, maintain their Google Analytics system or test using Google Website Optimizer.
And google knows this, I’m [...]