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Conversion Strategies

Awesome Google Marketing Boot Camp!

Mar 9th, 2009 | By | Category: Analytics & Testing, Conversion Strategies, Copywriting, Email Marketing, Google AdWords, Google Analytics, MSN AdCenter, News & Updates, Online Marketing, Pay Per Click, Search Optimization, Testing & GWO, This Site, Website Branding, White Papers & Reports, Yahoo Overture

Here’s a long-delayed update on the Google Marketing Boot Camp we wrapped up 10 days ago. It was an intense 2 day event (25th & 26th Feb 09) where we had 8 very smart marketers sitting down and working on their biggest online marketing challenges.

We had every kind of business in there – from affiliate [...]



Don’t Upgrade To WordPress 2.6 Yet!

Jul 15th, 2008 | By | Category: Copywriting, News & Updates, Technology Brands

A few hours ago, WordPress 2.6 was released as an official download on the wordpress website.
If you’ve a frantic WordPress user, then you’ll remember that WordPress 2.5 was released not too long ago (March 29th). That’s actually a fairly short upgrade cycle … but there are some welcome features …

There are some excellent updates to [...]



Brand New Site People!

May 23rd, 2008 | By | Category: Copywriting, This Site, Website Branding, White Papers & Reports

Breaking News!

After spending three whole weeks building other people’s websites, it was finally time to upgrade my own site. I wasn’t able to upgrade it in most of May because of my ongoing website sale (there were hosted videos that I didn’t want to touch). But now that the sale is over, I can finally deploy the brand new site!

There are a lot more changes – and this allows me to add more stuff to the site – I’ve been dying to add all my free white papers, some free tools and some other goodies on the site. And this wide structure finally allows me to do that!

This weekend, I’ll be judging Startup@Singapore Business Plan competition – So expect to hear about that. Moreover, I’m just finishing designing 3 sites (and starting on 3 more) … so plenty of web design and wordpress tips coming up. Finally, all my old white papers on Web Design, Google AdWords and Usability are coming back online next week.



In the wise words of Perry Marshall …

May 7th, 2007 | By | Category: Conversion Strategies, Copywriting, Email Marketing, Entrepreneurship, Google AdWords, Pay Per Click, Technology Brands, Website Branding

If you wanna learn about selling with pure substance & ZERO HYPE, then you must know about Perry Marshall. Let me just cut things short and include 4 of his recent emails.
All Internet Marketers should be reading these emails – it’s an awesome lesson in selling without hype and storytelling (by the way, none of [...]



Hair Coloring – A Lesson In Customer Service

Apr 10th, 2007 | By | Category: Conversion Strategies, Entrepreneurship

I’m sitting here in a hair salon in Tanjong Pagar called Hair Graphics. My friend Dave’s getting his hair colored to a crazy brown (go get him ladies!).
But the important thing is this … as I sat down to hang out with him in his 1 hour lazy hair coloring session, the nice lady who [...]



Even Celebrities Reply To Emails!

Mar 19th, 2007 | By | Category: Conversion Strategies, Entrepreneurship, Website Branding

Last week, something interesting happened.
Usually, I read a lot of blogs, I’m on a chosen few email lists and rarely personally email other bloggers & marketers.
But I do leave comments whenever I have interesting thoughts …
And recently two celebrities – Jeff Walker and Avinash Kaushik actually replied to my emails!
Avinash Kaushik of Occam’s Razor
First, I [...]



Great Websites With Badly Written Copy

Dec 27th, 2006 | By | Category: Conversion Strategies, Copywriting, Online Marketing, Website Branding

Was surfing the web and just found this great looking website. It looks pretty gorgeous. It gives out the details for a great party. Very enterprising – helping young fashion designers and mixing it up with a dating event.
The only problem? In all the graphics and prettiness they planned … they forgot to think about [...]



Yayyy! Finally done

Jul 18th, 2006 | By | Category: Copywriting

Last night, after 8 weeks of toiling … I finally finished writing a huge project. I can’t release too many details due to confidentiality, but it was a direct mail package … with two 9 page sales letters.
Pretty Cool, huh? Here’re some screenshots of my writing for you to gawk at …



My Business Week … (And the problem with info-marketing) …

Jul 8th, 2006 | By | Category: Copywriting, Entrepreneurship, Happiness, Online Marketing, Technology Brands, Website Branding

OK, this is the 2nd post about what’s been in my head this week. The first one was about my love life … this one is about my business life …
This week in my business
Again, this week had its ups and downs in this area.
First, I had several great meetings this week. Took a few [...]



How To Write A Good Non-Salesy Webpage that SELLS!

May 12th, 2006 | By | Category: Copywriting

I was just expanding my website and I wanted to add a few more pages to the site … but instead of just randomly typing it out, I now want to do it in an organized fashion.
So, just like all the marketing books I’ve read out there … I’m going to ask myself some questions, [...]