MSN AdCenter

Yahoo’s A Fickle Girlfriend: Microsoft’s Dumped, Google’s Loved!

Jun 13th, 2008 | By Rachit Dayal | Category: Google AdWords, MSN AdCenter, News & Updates, Online Marketing Editorials, Pay Per Click Advertising, Technology & Companies, Yahoo Overture

A few hours ago, Yahoo gave up on its talks with Microsoft and decided that a search deal with them wasn’t going to be worth it. Pretty expected reaction considering Microsoft had dumped Yahoo and refused to buy the business as a whole after Yahoo had acted all cheerleader like in the last negotiation.
So, guess [...]



Microsoft Offers to buy Yahoo! for 44.6 billion!

Feb 1st, 2008 | By Rachit Dayal | Category: Google AdWords, MSN AdCenter, Technology & Companies, Yahoo Overture

In my last post, more than six months ago … I had outlined a plan for Yahoo to slowly recover from its missteps.
Well, I didn’t see any of those steps happening. Instead, Terry Semel (the then CEO) was kicked out. As of January 31st 2008, he’s also been kicked out of the board of directors.
In [...]



Major MSN AdCenter Changes!

Feb 22nd, 2007 | By Rachit Dayal | Category: MSN AdCenter, Pay Per Click Advertising

Do you use MSN AdCenter?
Microsoft’s Answer to Google & Yahoo Ads
It is Microsoft’s answer to Google AdWords & Yahoo Search Marketing (formerly Overture) and the only way to show your text & graphic ads to MSN & Live search. Although it didn’t do too well with marketer mind-share in its first year … Microsoft has [...]