Yahoo Overture

Yahoo’s A Fickle Girlfriend: Microsoft’s Dumped, Google’s Loved!

Jun 13th, 2008 | By Rachit Dayal | Category: Google AdWords, MSN AdCenter, News & Updates, Online Marketing Editorials, Pay Per Click Advertising, Technology & Companies, Yahoo Overture

A few hours ago, Yahoo gave up on its talks with Microsoft and decided that a search deal with them wasn’t going to be worth it. Pretty expected reaction considering Microsoft had dumped Yahoo and refused to buy the business as a whole after Yahoo had acted all cheerleader like in the last negotiation.
So, guess [...]



Microsoft Offers to buy Yahoo! for 44.6 billion!

Feb 1st, 2008 | By Rachit Dayal | Category: Google AdWords, MSN AdCenter, Technology & Companies, Yahoo Overture

In my last post, more than six months ago … I had outlined a plan for Yahoo to slowly recover from its missteps.
Well, I didn’t see any of those steps happening. Instead, Terry Semel (the then CEO) was kicked out. As of January 31st 2008, he’s also been kicked out of the board of directors.
In [...]



Google Buys FeedBurner … And A Step-by-step Plan For Yahoo To Recover From Its Missteps

Jun 2nd, 2007 | By Rachit Dayal | Category: Google AdWords, Technology & Companies, Yahoo Overture

Just got a heads up from a source (actually it may be stale news by the time I actually get around to finishing this post). Google just bought the most popular RSS company - Feedburner!
Feedburner is the most popular way for blogs to publish their blogs and track its usage … and you can rest [...]