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Yahoo Overture

Awesome Google Marketing Boot Camp!

Mar 9th, 2009 | By | Category: Analytics & Testing, Conversion Strategies, Copywriting, Email Marketing, Google AdWords, Google Analytics, MSN AdCenter, News & Updates, Online Marketing, Pay Per Click, Search Optimization, Testing & GWO, This Site, Website Branding, White Papers & Reports, Yahoo Overture

Here’s a long-delayed update on the Google Marketing Boot Camp we wrapped up 10 days ago. It was an intense 2 day event (25th & 26th Feb 09) where we had 8 very smart marketers sitting down and working on their biggest online marketing challenges.

We had every kind of business in there – from affiliate [...]



Yahoo’s A Fickle Girlfriend: Microsoft’s Dumped, Google’s Loved!

Jun 13th, 2008 | By | Category: Google AdWords, MSN AdCenter, News & Updates, Online Marketing, Pay Per Click, Technology Brands, Yahoo Overture

A few hours ago, Yahoo gave up on its talks with Microsoft and decided that a search deal with them wasn’t going to be worth it. Pretty expected reaction considering Microsoft had dumped Yahoo and refused to buy the business as a whole after Yahoo had acted all cheerleader like in the last negotiation.
So, guess [...]



Microsoft Offers to buy Yahoo! for 44.6 billion!

Feb 1st, 2008 | By | Category: Google AdWords, MSN AdCenter, Technology Brands, Yahoo Overture

In my last post, more than six months ago … I had outlined a plan for Yahoo to slowly recover from its missteps.
Well, I didn’t see any of those steps happening. Instead, Terry Semel (the then CEO) was kicked out. As of January 31st 2008, he’s also been kicked out of the board of directors.
In [...]



Google Buys FeedBurner … And A Step-by-step Plan For Yahoo To Recover From Its Missteps

Jun 2nd, 2007 | By | Category: Google AdWords, Technology Brands, Yahoo Overture

Just got a heads up from a source (actually it may be stale news by the time I actually get around to finishing this post). Google just bought the most popular RSS company – Feedburner!
Feedburner is the most popular way for blogs to publish their blogs and track its usage … and you can rest [...]