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Website Branding

Interviewed by two great bloggers!

Apr 6th, 2009 | By | Category: Website Branding

Last week, I met and interviewed with two great bloggers.
First, Andrew Wee and I recorded a great little session on SEO Singapore during his Friday podcast session. We spoke about Google AdWords Singapore latest changes, getting deep information out of Google Analytics Consultant and my formula for web conversion. Listen to Andrew’s Friday Podcast [...]

The New AdWords Interface 3.0 – 7 things I Like About It & 5 Things I Don’t!

Mar 26th, 2009 | By | Category: Analytics & Testing, Google AdWords, Motivation, News & Updates, NLP, Website Branding

Google AdWords is making huge changes under the hood as we speak. A few minutes ago, they announced a brand new interface at the SES NY. It’s been in internal testing for several months, and some agencies in the UK have been testing it since Feb. It’s Ajaxy, and very much like the desktop software [...]

I’m now an Qualified Analytics Individual!

Mar 25th, 2009 | By | Category: Entrepreneurship, Google Analytics, News & Updates, Online Marketing, Personal Stories, This Site, Website Branding

Okay, time to congratulate me – I just got another certification from Google! (Okay, if you’re not my biggest fan – the first one was the AdWords Qualification back in 2005)
I’m now a Qualified Analytics Individual, which basically means I’ve gone through a pretty rigorous training to set up, understand and analyze Google Analytics for [...]

Awesome Google Marketing Boot Camp!

Mar 9th, 2009 | By | Category: Analytics & Testing, Conversion Strategies, Copywriting, Email Marketing, Google AdWords, Google Analytics, MSN AdCenter, News & Updates, Online Marketing, Pay Per Click, Search Optimization, Testing & GWO, This Site, Website Branding, White Papers & Reports, Yahoo Overture

Here’s a long-delayed update on the Google Marketing Boot Camp we wrapped up 10 days ago. It was an intense 2 day event (25th & 26th Feb 09) where we had 8 very smart marketers sitting down and working on their biggest online marketing challenges.

We had every kind of business in there – from affiliate [...]

Celebrating 3 Years in Business & 5 Years in Online Marketing!

Jan 24th, 2009 | By | Category: Entrepreneurship, News & Updates, Personal Stories, This Site, Website Branding

January 2009 was an anniversary for two important things – the 5th anniversary of my entry into Online Marketing – and the 3rd anniversary of setting up my consulting & services business.

This is a special post to recount my journey from 2004 till today – and thank my clients – the people whose trust made it possible for me to come so far and continue loving what I do.

Continue Reading here

Making A Site For An Artist

Jun 3rd, 2008 | By | Category: News & Updates, Online Marketing, Website Branding

A few days ago, I was called by someone who found out I was in the web business. She’s an offline graphic artist – A painter for those who speak english :) . Clearly, she was excited about having a website and told me she wanted to have a website to display her paintings online.

In this blog post, you’ll find how I figured out what she really wanted … and a screenshot of the final site.

Visiting Startup @ Singapore 2008

May 26th, 2008 | By | Category: Entrepreneurship, Online Marketing, Personal Stories, Technology Brands, Website Branding

Saturday was a very interesting day – I was judging business plans at Startup @ Singapore 2008. S@S is a business plan competition that allows young entrepreneurs to put their bright ideas into a plan, and if its good – earn about $30,000 in prize money to get it started.

In this article, you’ll find overviews of all the business plans I judged, and my own tips for what makes a competition-winning business plan (Hint – the criteria is quite different from a successful business).

Brand New Site People!

May 23rd, 2008 | By | Category: Copywriting, This Site, Website Branding, White Papers & Reports

Breaking News!

After spending three whole weeks building other people’s websites, it was finally time to upgrade my own site. I wasn’t able to upgrade it in most of May because of my ongoing website sale (there were hosted videos that I didn’t want to touch). But now that the sale is over, I can finally deploy the brand new site!

There are a lot more changes – and this allows me to add more stuff to the site – I’ve been dying to add all my free white papers, some free tools and some other goodies on the site. And this wide structure finally allows me to do that!

This weekend, I’ll be judging Startup@Singapore Business Plan competition – So expect to hear about that. Moreover, I’m just finishing designing 3 sites (and starting on 3 more) … so plenty of web design and wordpress tips coming up. Finally, all my old white papers on Web Design, Google AdWords and Usability are coming back online next week.

In the wise words of Perry Marshall …

May 7th, 2007 | By | Category: Conversion Strategies, Copywriting, Email Marketing, Entrepreneurship, Google AdWords, Pay Per Click, Technology Brands, Website Branding

If you wanna learn about selling with pure substance & ZERO HYPE, then you must know about Perry Marshall. Let me just cut things short and include 4 of his recent emails.
All Internet Marketers should be reading these emails – it’s an awesome lesson in selling without hype and storytelling (by the way, none of [...]

Does My Ass Look Fat In This … Template?

Mar 24th, 2007 | By | Category: This Site, Website Branding

Hey ho.
Yet another month coming to an end, yet another template for my dear blog. But this time, it’s much more than a cosmetic template change (new name, new brand, new look, new experiments … more about that a little later).
Before that, here’re some updates from my life …
Life Updates (in no particular order)

I’m still [...]

Congrats Kloudiia – For An Awesome Book Launch!

Mar 23rd, 2007 | By | Category: News & Updates, Public Speaking, Romance, Website Branding

Just a quick note to congratulate my friend (and coach), Kloudiia – on her first book launch! I heard it went awesome dear … and I’m the whole world will soon be knocking on your door for love advice
Please check out Kloudiia’s very popular love blog –

Even Celebrities Reply To Emails!

Mar 19th, 2007 | By | Category: Conversion Strategies, Entrepreneurship, Website Branding

Last week, something interesting happened.
Usually, I read a lot of blogs, I’m on a chosen few email lists and rarely personally email other bloggers & marketers.
But I do leave comments whenever I have interesting thoughts …
And recently two celebrities – Jeff Walker and Avinash Kaushik actually replied to my emails!
Avinash Kaushik of Occam’s Razor
First, I [...]

Stop Coming To My Blog!

Feb 27th, 2007 | By | Category: News & Updates, This Site, Website Branding

Go on … ask the question … “Rachit, why should I stop coming to your blog?”
I’ll tell you in a second, be patient little one!
Until then, here a little story.
Last week, Calvin dropped me a message saying my website looks weird in IE6 … that the whole side navigation actually appears at the bottom (!!!).
My [...]

Another Scam?? – Free Internet Markrting Education

Feb 16th, 2007 | By | Category: Website Branding

Hahaha … OK, I just HAVE to blog about this (bad karma notwithstanding).
A few minutes ago, I was reading Andrew’s post about the “Borat of Internet Marketing” – a new youtube video featuring a dude who talked in strange english and gave lessons in marketing to his video viewers. The guy’s actual name was PV [...]

Hello E27 Singapore – version 4.0!

Feb 15th, 2007 | By | Category: Entrepreneurship, News & Updates, Personal Stories, Technology Brands, Website Branding

Today is E27.
In case you don’t know what that means, let me explain things a little bit to you. E27 stands for Entrepreneur 27, it’s an informal organization of enterprising young people who promise to change the world before 27.

Well, 27 is close to it anyway … we’re flexible enough to accept people around that [...]

Mi Casa, Su Casa!

Jan 5th, 2007 | By | Category: This Site, Website Branding

Hello and welcome to the brand new! If this is the only post you are seeing, then … Congratulations for being one of the first ones here!
I haven’t marketed the launch of the new website ANYWHERE (not even on my other sites) … so, you must’ve stumbled here just because you love me [...]

Great Websites With Badly Written Copy

Dec 27th, 2006 | By | Category: Conversion Strategies, Copywriting, Online Marketing, Website Branding

Was surfing the web and just found this great looking website. It looks pretty gorgeous. It gives out the details for a great party. Very enterprising – helping young fashion designers and mixing it up with a dating event.
The only problem? In all the graphics and prettiness they planned … they forgot to think about [...]

An Inconvenient Truth … A Review

Nov 21st, 2006 | By | Category: Online Marketing, Peace, Website Branding

Last night (before an evening of pool, cards & beer with the boys), I saw a movie.
An Inconvenient Truth … is a movie by Al Gore (the guy who was supposed to be America’s next President in 2000, remember?). Unlike all the recent politi-documentaries … this one was about something different.

This was a movie about [...]

Funny funny wordpress …

Nov 6th, 2006 | By | Category: This Site, Website Branding

In case you haven’t noticed, I’ve been trying out different blog templates over the past month. I got kinda bored with the original theme that comes with wordpress and was hoping to find something better.
So, after 8 different templates I’ve settled on one that I like. (Even though some of my friends don’t like it [...]

The Coolest Road Trip Ever!

Sep 5th, 2006 | By | Category: Entrepreneurship, Happiness, Online Marketing, Website Branding

(And no, I wasn’t in it)
I just got an email in my inbox from Yanik Silver. Now, Yanik’s one of the most successful Internet Marketing gurus out there. And he deserves all the $$$ & family success he has.
What I didn’t know was that he was best bums with so many other famous people! He [...]

My One Week Anniversary …

Aug 13th, 2006 | By | Category: Personal Stories, Website Branding

It’s been an interesting week. Sometimes I feel excited & encouraged. Sometimes, I feel tense and stressed. But it’s been enriching.
Has it really been a week? … My dear …
Yes, this last week I decided to get rid of my addiction … to the Internet.
Haven’t read a blog in a week.
Haven’t visited a forum in [...]

My Business Week … (And the problem with info-marketing) …

Jul 8th, 2006 | By | Category: Copywriting, Entrepreneurship, Happiness, Online Marketing, Technology Brands, Website Branding

OK, this is the 2nd post about what’s been in my head this week. The first one was about my love life … this one is about my business life …
This week in my business
Again, this week had its ups and downs in this area.
First, I had several great meetings this week. Took a few [...]

Sex does sell!

Jul 2nd, 2006 | By | Category: Personal Stories, Romance, Website Branding

Ever heard of anyone using porn to sell clothes? Well, someone figured out a way to do that … check out
The site has three explicit hardcore videos (gay sex, straight sex & lesbian sex). The sex vidz are very professionally edited (if you pay careful attention, even the song in the background contains the [...]

Random Rantings Post #1

May 11th, 2006 | By | Category: News & Updates, Personal Stories, Website Branding

Note To Reader – This was the absolute first post on my original blog ( sometime in 2006. For nostalgia, I pulled it up from my old blog when I was banishing the blog … hope you read it and chuckle – My writing skills have come a long way
Why are you here?
Seriously, [...]