Hair Coloring – A Lesson In Customer ServiceApr 10th, 2007 | By Rachit Dayal | Category: Conversion Strategies, Entrepreneurship
I’m sitting here in a hair salon in Tanjong Pagar called Hair Graphics. My friend Dave’s getting his hair colored to a crazy brown (go get him ladies!).
But the important thing is this … as I sat down to hang out with him in his 1 hour lazy hair coloring session, the nice lady who was doing his hair offered me a chair. Then she offered me a cup of tea in 15 minutes. 15 minutes later, she offered me a bunch of sweets.
Awww, isn’t that sweet?
There’s a marketing lesson here – even if people aren’t your customers yet, remember to take good care of them.
Who knows, they may just convert to customers eventually (the next time I get my hair colored, I’ll definitely consider coming down to this shop).
Great Customer Service For Visitors On Your Website
So, how do we do this in the Internet Marketing landscape? Here’re a couple of ways to treat your visitors well so they may convert eventually …
- Fresh, free content: Write a blog, publish white papers, send out articles without strings (please don’t follow up two articles with one sales pitch … it’s too soon, they don’t trust you yet!)
- Make browsing easy: Have good navigation in your site. Include a little blurb with every page so new visitors know what the site is about. Allow people to subscribe by RSS or email.
- Have good color schemes: black text on yellow is so 1996.
- Don’t spam: If people opt into your list, please use it for the purpose you promised – good content. There’s nothing worse than Internet Marketers who treat double-opted in list worse than eBay lists … by only talking to people when there’s a product to sell.
- Make it easy to buy: If you sell something, offer clear instructions to buy and an easy-to-use shopping cart. If possibe, include live chat for those who need more instructions. And when they need tech support, don’t make them jump through hoops.
So, design your website for your customers … but remember to leave something for those who’re friends of your customers. They will convert if you treat them nice.