Online Marketing Consulting & Training
I’ll help you put all the pieces of your online marketing campaign ready, guide you along the process of managing these sub-campaigns and train your team to manage and grow Online Marketing campaigns
Outsourcing Internet Marketing can be a hefty investment. Apart from the mundane costs like web hosting, email etc – the real hidden costs are actually much higher. Website design typically runs into thousands of dollars. Copywriters charge tens of thousands of dollar for writing website content, white papers etc. Technical support for keeping your site up can also comfortably run into tens of thousands of dollars.
Over the course of a year, an average website can cost anywhere from $20,000 to $200,000. But the funny thing is very few external vendors and consultants can actually do justice to your work. Getting an ROI on such a large investment is a sticky proposition.
On the other hand, doing everything in-house can seem like a cost effective way to work at first. But once you start adding up all the extra time the employees have to spend maintaining a site and multiply that with the fact that your staff’s expertise is NOT online marketing … you’ll see that it is even less cost effective than outsourcing the project.
So, what’s the answer? What’s the best way to run an Internet Marketing campaign?
The answer is simple. For smaller projects, you should outsource almost everything you can. It will be a larger investment, but the likelihood of success is much higher by working with an expert.
For larger projects, you should keep the project in-house.
Tools For Keeping The Project In-House
When you decide to keep a project in-house, there are a thousand and one different aspects of competency to achieve:
- Efficient web design
- Email marketing
- Search engine optimization
- Website analytics
- Pay per click & Google Adwords
- Message & Landing Page Testing
- … and much more
I help train companies in all these skills so they can maintain large Internet Marketing projects in-house, while getting measurable results from their efforts. Here’s what I do:
- Training: I work with marketing & technical staff to transfer skills of web design, CMS management, search engine optimization and pay per click advertising. Most of these skills can be easily transferred and scaled depending on the resources available at your organization.
- Consulting: I work with managers and executive teams to discuss and plan web content, website analytics, message testing, blog/email communication and overall strategy. These areas require careful planning and discussion to achieve results.
This combination of training the marketing staff, and consulting with the management team is the most effective way to transfer online marketing competencies to an organization within weeks.
Each business needs a different diet of Online Marketing – I will work with you to make a unique plan to bring your organization up to the level of competency you need. If any of this interests you, and you’d like to sit down for a face-to-face discussion, please contact me directly at Rachit@RachitDayal.com.