I’ll Use the Power of Google AdWords To Attract New Targeted Visitors To Your Website Within Days

I’m sure you’ve heard all the hype about Google AdWords - Access anyone who’s using Google, around the world, pay only when a visitor arrives at your site and other such details. The truth is that Google Adwords has enormous potential to help ANY business.

Never before in the history of advertising, has it been possible to spend 5 bucks, 10 minutes to write some ads and get access to 200 millions targeted prospects using Google AdWords.

And the choices are amazing - you can target countries, states and cities with your advertising. You can know the exact demographic of the person seeing your ad. You can show text ads, image ads and even video ads. You can control your budget down to the cent. You’ll know the exact amount of money each customer makes you. And you don’t have to pay unless the visitors actually come to your site and listen to your marketing pitch.

But Getting Results From Google AdWords Isn’t Easy

Like any mature marketing medium (think of newspapers, television and print advertising) … there is an art and science to getting AdWords to bring results. And the biggest ingredient to PPC success is applying the right strategies, with commitment and consistency.

Doing paid search marketing in-house is a bit like defending yourself in a court … without a lawyer. You could do it, you’re allowed to. But it’s pretty dangerous. If you would want to hire the best lawyers & legal partners you could afford, right?

It’s the same with your marketing campaigns. You could probably hire a cheap intern or find an interested employee and they could figure out how to play with Google AdWords. But when you’re spending your limited money in advertising, do you want to leave things up to chance?

I’ve managed over $30,000 of PPC ads and seen them result in over $200,000 of sales. I also reinvested almost all my profits back into education - networking, participating in “inner circles”, and learning from the best PPC/Direct marketers in the world.

What Can I Do For Your PPC Campaigns?

Here are some of the things I do for my PPC clients …

• Exhaustive keyword research:
  Your customers are already searching for a product/service like yours. We find these keywords and phrases. And while many PPC agencies might stop by finding the easiest keywords (brand names or general words), we go the extra mile to find hundreds of lesser known keywords that will provide a much better conversion rate.
• Compelling ads to maximize click-through-rates & conversions:
  AdWords ads have about 70 characters of space per ad. Squeezing your competitive advantages in those two tiny lines is an art that takes experience. We regularly write ads that have click-through rates of over 40% (the industry average is about 0.5%) and can do the same for your business.
• Constant testing & improvement:
  Here’s a dirty little secret that only the most successful internet marketers know. All the money in AdWords is made by constantly testing different versions of ads and improving click-through-rates and conversion rates. With just a few months of testing, you can leave your competing ads miles behind and your CTRs and conversion rates can be 400-800% more than competitors!
• Eliminate non-performing keywords and add new relevant phrases:
  Sometimes, even the best testing isn’t able to salvage some keywords. It is then important to identify these keywords and stop spending money on them. On the other hand, every new week of running ads gives us new lessons on new and more relevant keywords that are worth testing.
• Landing Pages & Strategy Consulting:
  So we can get the traffic to your door. Are you exploiting that traffic to the best of its abilities? Are you commiting the cardinal sin of sending targeted traffic to your untargeted home page? I can help you identify bottlenecks in your current conversion process and design/write persuasive landing pages to attain your sales/lead generation targets.

Search Advertising is a complex but effective marketing medium that is hard to explain in one page. If you’re interested in learning more about Google AdWords and Pay Per Click Advertising … then drop me an email at Rachit@RachitDayal.com to set up a face-to-face meeting where I can tell you whether AdWords is appropriate for your business.