Google Keyword & Ad Research
Comprehensive Google Ads Research, Market Research and Competitor Readiness Analysis to get your Search Advertising off to the right start
Let’s face it: all search engine traffic is not equal. If you are spending too much time and money for too little gain, your choice of keywords may be the problem. Whether your problem is too little traffic, or poor conversion rates, I can help you find the right mix of keywords to reach your target market more effectively.
And Google now offers the ability to advertise and brand on an extraordinary number of partner sites. But costs are high, the conversion rates low, and it’s very hard to get an ROI on it. I can help you find the right mix of content properties to target for optimal advertising and branding.
Google Ads & Keyword Research Package
Why guess at the top search terms to target on your website? Let me perform a detailed analysis to identify the most popular keywords for your site. This report will help keep your search engine optimization and pay-per-click marketing campaigns on track.
The first significant task in a search advertising campaign is market research. To scope out the customers’ mindset and find the most relevant keywords to advertise on. To scope out the online media and discover the most targeted sites to brand with.
And most advertisers skip this step (for disastrous results). The biggest mistake you can make is to not pay enough attention the the keywords and sites that you’re advertising on.
This package includes:
- Keyword Discovery Service – a minimum of 200 search terms and 20+ groups
These represent the major and minor search phrases that describe the products, services, or information available on your site. In addition, we will also report on other words that are frequently used alongside these search terms, such as brand names, etc. My reports average around 500 total search terms, although we may find even more depending on the site.
- Keyword Metrics Report
This report details the number of searches for each keyword/search terms on Google. Our Microsoft Excel report is broken up into different “ad groups” to help you identify the most relevant search terms. This will help you identify the best opportunities for quality traffic and think about advertisements and marketing approaches to target specific sub-niches in your market.Competition metrics are provided for every keyword based on Google’s own statistics. This includes the competition level for each keyword, the estimated cost required to be on Page 1 and bridging the gap between traffic and conversion rate.
- Content Discovery Service & Metrics
These represent the major and minor websites that your target customers frequent that accept advertising. In addition, we will also report on other website’s total traffic statistics and the different forms of advertising available with that property. My reports usually average around 100 total content partners, although we may find even more depending on your market.
- “Quick Start” Optimization Phone Consultation
“Website Conversion Optimization” author Rachit Dayal walks you through the optimization process step by step over a private phone call with you and your top management. Where to advertise for maximum traffic, place your keywords for maximum effect, and how to mix in additional search term modifiers that will let you leverage your targeted search terms for greater traffic.
We’ll also talk about campaign organization, budgets, landing pages and conversion funnels to make sure that this package is worth at least 10 times your investment when you’re done applying these optimizations.